Flexible marketing plans allow for strategic positioning and realignment to consumer demands.
"Sound strategy starts with having the right goal."
- Michael Porter
Forbes notes 11 marketing trends to watch for and to build into your strategic plans. Key factors include:
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Transparency
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Simplification
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Personalization
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Marketing Technologist
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Agile Marketing
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Focused Internal Communications
Strategy
Developing strategic marketing communications plans that meet your consumer needs is the difference to successfully launching a new product or program. Throughout my career, I have created and implemented plans that resulted in:
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developing comprehensive social media initiative for healthcare facility that expanded reach by 171% – from 3,500 followers to 9,500 followers in one year.
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moving more than 17,000 urban school district students to conform to school uniforms within a six month time frame;
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increasing Emergency Room visits by more than 10% within three months;
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expanding hospital community outreach by 50% through corporate and non-profit partnerships within one year;
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increasing attendance at city/partnership events by 40% over a two year period; and
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increasing student enrollment in university by 45% (from approximately 550 to 800 students) in a four year time frame.
The campaigns varied extensively in budget - from under $10,000 to more than $850,000 - but they all included a focus on the "brand" while targeting the needs of the specific consumers. They also varied greatly in outlets/venues utilized; everything from radio, television and billboards to community presentations, social media, and scheduled system-wide phone messages.